Beyond reactions and follower counts: this report cross-references 314 posts, 70,332 individual engagers and 145,508 followers to show who the audience actually is, what makes them act, and where the untapped commercial value sits.
Monthly totals swing more than 4× between the best and worst months at a near-identical posting cadence. The spikes are earned by a handful of outlier posts — which means they are repeatable if we understand them, and section 02 does exactly that.
Each dot is one post, coloured by the type of content. Hover any dot to read it. The pattern is unmistakable: humour and relatable memes dominate the upper band, giveaways sit on the floor.
The top 10% of posts generated 43.3% of all reactions this year.
Concentration of engagement, 314 posts
Classifying all 314 posts by format, length and publishing day reveals a clear formula — and one format that is measurably burning reach.
Comments are the strongest algorithmic signal on LinkedIn — these posts punch far above their reaction count in distribution.
Posts under 80 characters average 887 reactions — 2.3× the average of long-form posts. Giveaways average just 86.
Format economics · 2023–24
This is the part a standard analytics report can't show: we resolved the job titles of all 145,508 followers and all 70,332 people who engaged. The audience skews heavily toward practitioners and decision-makers in exactly the market Semrush sells to.
Decision-makers (founders, CMOs, VPs and directors) over-index in engagement relative to their share of followers — the most commercially valuable segment is also the most active.
13,244 followers are founders, CMOs or director-level and above — and 6,752 decision-makers actively engaged this year.
Resolved from job titles
26,871 people came back for more — and 454 superfans liked 25+ posts each. That's an unbuilt ambassador programme.
Engagement depth · 70,332 engagers
One caveat worth knowing: several of the page's top engagers are Semrush employees. Real reach among outside audiences is strong — but an employee-advocacy programme is doing quiet, uncoordinated work here that could be formalised.
Each recommendation below is grounded in a number from this report, and each opens a deeper workstream we can deliver.
Short humour posts average 824 reactions vs. a 628 page average and produced the #1 post of the year. Codify the format into a weekly series with a content calendar built around Tuesday/Thursday/Friday slots.
Ten giveaway posts averaged 86 reactions — 87% below page average — and likely signal low-quality reach to the algorithm. Redirect that effort into the question/community format, which drives 5× the engagement.
People who liked 25+ posts are self-selected ambassadors. A light-touch programme (early access, community, creator collabs) converts them into distribution. We have the full named list, with job titles.
Founders, CMOs and directors who engaged this year are warm, named accounts. Match them against the target-account list for ABM retargeting and sales triggers — organic social becomes a pipeline source, not a vanity metric.
Semrush staff are already among the page's most reliable amplifiers — organically. A structured advocacy programme with prompts and timing would multiply first-hour engagement, the window that decides algorithmic reach.
This report covers reactions. The obvious next layer: comment sentiment and topics, follower growth attribution, and a competitor benchmark (Ahrefs, Moz, HubSpot) on the same methodology — a quarterly intelligence cadence.